Electronic Arts:
Apex Legends Email Campaigns
To gain new players ahead of the season 16 launch for Apex Legends, EA tapped us to create an email campaign.
We shared the inside scoop about levels, characters, and game modes while encouraging EA Play subscribers to watch the official launch trailer.​
Onboarding Emails
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Get to know the Apex Legends maps
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Know the terrain. Be victorious.
SUBJECT LINE
Get to know the Apex Legends game modes
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Be ready for any match, anytime.
Churn Prevention Emails
To sustain interest, we created a separate series of emails encouraging gamers that stopped playing for 10, 17, and 45 days to rejoin the fight. After day 181, we told them about other EA games they could try out instead.
Day 10:
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SUBJECT LINE
Take the Apex Legends Mixtape for a spin
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Use your strengths to become Legendary.
Day 17:
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SUBJECT LINE
Learn the stories behind Apex Legends
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Get to know why each Legend competes.
Day 45:
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SUBJECT LINE
See what's new with Apex Legends
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Take on a new challenge.
Day 181:
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SUBJECT LINE
Dive back into a new game adventure
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See what’s in store at Electronic Arts.
